The B2B Product Playbook

Welcome to the B2B Product Playbook, your comprehensive guide to mastering Product Management specifically in B2B ScaleUps. We hope this playbook will help you with strategies, frameworks, and tools to be a successful Product Manager. Let’s dive in.

Table of Contents

Part I: Introduction
Chapter 1:
Preface
Chapter 2:
The Four Key Risks
Chapter 3:
Focus on B2B
Chapter 4:
StartUp vs. ScaleUp
Part II: From Vision to Roadmap
Chapter 5:
Purpose & Vision
Chapter 6:
From Vision to Product Mission
Chapter 7:
From Mission to Product Strategy
Chapter 8:
From Strategy to Product Roadmap
Chapter 9:
From Roadmap to Product Backlog
Part III: The PM Process
Chapter 10:
Process Overview
Chapter 11:
Idea Collection
Chapter 12:
Problem Discovery
Chapter 13:
Problem Definition
Chapter 14:
Solution Discovery
Chapter 15:
Solution Validation
Chapter 16:
Delivery
Chapter 17:
Distribution
Chapter 18:
Optimization
Part IV: Life as a Product Manager
Chapter 19:
Archetypes of Product Managers
Chapter 20:
Traits of a Great Product Manager
Chapter 21:
Competency Assessment
Chapter 22:
Transitioning into Product Management
Chapter 23:
Business Acumen for Product Managers
Chapter 24:
Communication as a Product Manager
Chapter 25:
Implementing Customer Discovery – A Case Study
Part V: Product Leadership
Chapter 26:
From Individual Contributor to Product Leader
Chapter 27:
Onboarding New Product Managers

Chapters and Resources

Table of Contents

Inside this Playbook section, you can access each chapter directly via the Table of Contents icon in the top right corner. Also, each chapter contains links to the previous and next chapters at the bottom of the page.

Under Resources, you can find more information, such as recommended books, tools, techniques, or people to follow.

Authors provide ways to get in touch with us.
And, finally, Blog links to our Substack blog.