B2B vs. B2C vs. B2B2C

Justin Kan — former YC partner and co-founder of Twitch (B2C) and now Atrium (B2B) — published a piece titled “Why I love B2B over B2C.” My first instinct as a consumer investor was to send him an angry tweet. My second instinct, as I’m currently doing a deep dive on the future of retail, was to map out how Justin’s arguments apply to a third, often overlooked, category: B2B2C.

By Clara Lindh Bergendorff | Medium