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Value Proposition Design
Product Management

Value Proposition Design

How to create products and services customers want

By Alex Osterwalder & Yves Pigneur & Greg Bernarda & Alan Smith

This is a great book, and we highly recommend it.

We have explained the tools and techniques in this B2B Product Playbook but still, this book is highly recommended for several different reasons:

  • The book is just beautiful. Amazingly beautiful. With illustrations that make you smile.
  • The book is very well structured and appears to be mind-reading. For example, when customer segments are explained, you think like β€œπ˜ π˜¦π˜’π˜©, 𝘺𝘦𝘒𝘩, 𝘣𝘢𝘡 𝘡𝘩π˜ͺ𝘴 π˜ͺπ˜΄π˜―β€™π˜΅ π˜‰2π˜‰β€. Then you flip to the next page β€” and see B2B being discussed.
  • Just like we did with this B2B Product Playbook, the authors also combined centuries-old tradition of books with the modern Internet by providing an online companion with tons of additional material.

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