This is a great book, and we highly recommend it.
We have explained the tools and techniques in this B2B Product Playbook but still, this book is highly recommended for several different reasons:
The book is just beautiful. Amazingly beautiful. With illustrations that make you smile.
The book is very well structured and appears to be mind-reading. For example, when customer segments are explained, you think like βπ π¦π’π©, πΊπ¦π’π©, π£πΆπ΅ π΅π©πͺπ΄ πͺπ΄π―βπ΅ π2πβ. Then you flip to the next page β and see B2B being discussed.
Just like we did with this B2B Product Playbook, the authors also combined centuries-old tradition of books with the modern Internet by providing an online companion with tons of additional material.