Kano Model
The Kano model, from a user’s perspective, helps to identify which features are key differentiators, which are table stakes, and which are actually not relevant and, therefore, a waste of time and resources.
With the Kano model, features again are plotted on a two-dimensional chart, this time satisfaction of the user vs. sophistication of a feature (which can be translated to investment into it). As a result, features fall into one of four categories:
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Basic features that are considered must-haves, table-stakes and cause massive frustration when absent
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Neutral features that don’t add value and, hence, shouldn’t be worked on
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Performance features that help to increase satisfaction gradually
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Delighters are key competitive advantages because they have a great impression on users and might even allow users to forgive a weakness in another area
Further Reading
The Most Popular Prioritization Techniques and Methods
MoSCoW, RICE, KANO model, Walking Skeleton, and others.