Skip to content
Playbook
Resources
Books to Read
Tools to Know
People to Follow
Authors
Blog
Menu
Playbook
Resources
Books to Read
Tools to Know
People to Follow
Authors
Blog
StartUp
Inside the Tornado
Geoffrey A. Moore
Understand the Technology Adoption Lifecycle and the need for Crossing the Chasm. As a startup, stay inside your key competence, apply rigid focus, ensure you own the eye of the tornado before you reach out to adjacent areas.
Find it online: