Wes Bush: Product-Lead Growth
Product Management | Product Strategy

Product-Led Growth

How to Build a Product that Sells Itself

Wes Bush
Great introduction into the PLG model as a new paradigm to win, grow and keep customers. Easy to read, highly actionable content, even when the Americans love their 3-letter frameworks a lot. Also helps to actually implement PLG e.g. by guiding through quizzes to find out whether freemium or free trials etc. are appropriate for a specific type of business.