Consider the Why as the inspiration, the motivation, the reason why a company exist.
The Golden Circle:
What a company is doing, their product and service offering.
How a company is doing this, maybe in a special way that attracts customers.
Why a company is doing this, the reason why the company exists.
Handle with care: Business is not war. A company isn’t the army. Some things claimed as “science” here are just plain wrong.
