Simon Sinek: Start with Why
Leadership | Product Strategy | StartUp

Start With Why

How Great Leaders Inspire Everyone to Take Action.

Simon Sinek
Consider the Why as the inspiration, the motivation, the reason why a company exist. The Golden Circle: – What a company is doing, their product and service offering – How a company is doing this, maybe in a special way that attracts customers – Why a company is doing this, the reason why the company exists