John Cutler: The North Star Playbook
Product Strategy

The North Star Playbook

The guide to discovering your product’s North Star

John Cutler et al
A great playbook about how to find and apply your North Star Metric. Also constantly being revised and updated — much better than any printed copy of a book could be. Personally, I still believe the framework works great in B2C and domains where data can be collected quickly and metrics are near real-time. I would be curious to see examples in B2B, specifically when there are 6+ months sales cycles and, hence, the nature of a North Star Metric being a leading indicator for business success becomes difficult.

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