Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
We have explained the tools and techniques in this B2B Product Playbook but still, this book is highly recommended for several different reasons:
The book is just beautiful. Amazingly beautiful. With illustrations that make you smile.
The book is very well structured and appears to be mind-reading. For example, when customer segments are explained, you think like “𝘠𝘦𝘢𝘩, 𝘺𝘦𝘢𝘩, 𝘣𝘶𝘵 𝘵𝘩𝘪𝘴 𝘪𝘴𝘯’𝘵 𝘉2𝘉”. Then you flip to the next page — and see B2B being discussed.
Just like we did with this B2B Product Playbook, the authors also combined centuries-old tradition of books with the modern Internet by providing an online companion with tons of additional material.