A social media company is likely to base its main revenues on advertising; a gaming studio can insert ads or sell in-app purchases; a hotel listing platform may charge based on transactions or a spot among the top results. For them, user retention, in-app revenue, Cost per Mill (CPM), LTV (Life Time Value), and ROAS (Return on Ad Spends) all are at the core of their business models and goals.
How does it work for a B2B software company that monitors machine arms, so that the customers can better plan machine maintenance? Or for a fleet management platform that does forklift indoor routing, so that the most efficient routes can be taken in a warehouse?
If you would like to delve deeper into any or all of these metrics, please refer to the referenced websites.