A SWOT analysis is depicted as a 2×2 matrix where one dimension aims at identifying internal vs. external factors and the other dimension classifies these factors as either supportive or harmful for the organization:
A SWOT analysis is a strategic planning technique that helps you assess the Strengths, Weaknesses, Opportunities, and Threats (hence the acronym) for almost any aspect of your business as shown here.
Which internal characteristics of the business or product give it an advantage over others?
Contrary to Strengths, which internal characteristics turn out to be a disadvantage relative to others?
Which external factors or trends can the business or product exploit to its advantage?
Finally, which external factors pose risks for the business or product?
Watch out for:
SWOT analysis is a strategic planning and strategic management technique used to … identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.