In the past decades, Product Delivery has improved massively. The industry moved from annual releases to quarterly releases to nightly builds to continuous integration. We measure code quality, bug rates, story points, team velocity, and many more. But for Product Discovery – not so much. So:
In other words, how do we know whether we build the right things, the things that bring value to customers and business outcomes to the company? How do we know before spending huge budgets and failing very late?
This is where Continuous Discovery comes in handy:
In this presentation at ProductTalk 2020, Teresa gives a short overview of the history of discovery and then highlights the key aspects of continuous discovery:
We pull the entire team into Product Discovery, so there is no more Chinese Whisper and handover from stakeholder to stakeholder. We close the loop and, thus, discovery becomes a continuous process.
For details, see the full book (which we consider a must-read for any Product Manager). Here is only a quick summary of the key ideas: