Apart from technical capabilities, Splunk revolutionized the way its software was distributed: Everybody could download and install it, could load data, could build analytics and visualization dashboards, and all that. In fact, a full production version was accessible at no cost. Until a certain data volume limit was reached. Then users hit the paywall and had to ask their bosses for budgets. This approach of “Try before you buy” already ~20 years ago was a key pillar of Splunk’s successful growth.