After Product Management opened their minds to understand the problems of customers, it’s now time to narrow down and select specific problems to address.
As part of a bigger project at Quentic, we were redesigning the experience for deskless workers, or “people with busy hands”, as we called them internally. We envisioned a functionality that would allow administrators of customers to configure the relevant functionality based on available building blocks in a WYSIWYG manner.
By way of Problem Definition, we found out that while the ability to configure is a must-have, a WYSIWYG approach would be overkill. Even worse, administrators, as our target users, had a completely different approach in mind – which even simplified later implementation.