The product mission is not the product strategy; it is not a plan for execution but rather focuses entirely on the goal while leaving the path toward that goal open.
The objective of the product mission is to describe how the product will help implement the company’s Purpose & Vision. It does not yet state how to get there — that will be addressed by way of the product strategy.
The following tips might help in creating a product mission:
While there is also an extended version, the basic board looks like this:
Obviously, when writing a product vision in this format, it is no longer immediately memorable. Instead, the focus is on providing enough clarity such that all members of the team are aligned — even if they express it in their own words rather than literally. The radical product vision statement includes
Your business strategy and your product strategy should all be aligned to your Vision — which is why it’s worth spending some time getting it right from the very beginning.