After we have ensured that we build the right things, it’s time to build the things right.
Create a detailed plan on what to build and when; then develop accordingly.
A B2B software company was in the process of finalizing a new feature, which enables customers to digitally sign documents. A couple of Sprints in, the feature had already taken form, meaning though some UI elements missing and predictable edge cases weren’t fully covered, a standard end-to-end user journey could already be demonstrated in the software.
The Product Manager began to show the feature during Customer Advisory Board meetings and user interviews. Both valuable positive and constructive feedback was received and passed on to the Engineering team. Upon quick importance and satisfaction assessment, a couple of quick-fix tickets were created and tackled in the upcoming Sprints.
In addition, a feature flag was added in order to control and easily manage who can see the feature on a customer-by-customer basis. At the end of the delivery phase, when the desired functionalities were finished, Sales and Consulting colleagues could further enable its visibility to a controlled group of customers using the feature flag.
By the time the feature was released, feedback from nearly 10 customers was already implemented.