Instead, we consider Product Management as a craft: You need to learn all the tools, how to use them, and their limitations to then be able to select the right tool depending on context and task.
Only you know what works at your company, not a specific framework or tool. Or as one of the thought leaders of Product Management describes it:
People are always searching for a silver bullet to create products, and there is always a willing industry — ready and waiting to serve with books, coaching, training, and consulting. But there is no silver bullet, and inevitably people figure this out.
This playbook will be most relevant if:
Of course, when you are already familiar with some concepts, you can jump to those chapters relevant to you. Also, when you are very early in your career, consider skipping Part 2 initially and reading it later after you have understood the more foundational elements of Product Management.
Beyond this Playbook, the Resources section describes important tools and frameworks, lists must-read books, and recommends thought leaders every Product Manager, not only in B2B, should follow.
As Product Managers, we constantly refer to agile ways of working, aim for fast and incremental deliveries, and strive for continuous improvements. And yet, most Product Management literature is published in a very traditional way: Drafted, reviewed, printed, and published on paper, and hardly ever changed (apart from later editions). Very much like software had been built in the 1960s. We believe this is a paradox.
